That’s the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.
Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that “since we’re complete virgins at business, let’s call it just that: Virgin.” Since then, Branson has written his own “rules” for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.
Many of Richard Branson’s companies–airlines, retailing, and cola are good examples–were started in the face of entrenched competition. The experts said, “Don’t do it.” But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson’s life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:
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“Losing my virginity” is an entertaining page-turner all the way from the beginning to the end. It is fascinating to read about what a mildly dyslexic man with no college education could create for himself.
Richard Branson is a man with a zest for life and all its challenges. Fun lies at the core of everything he does. The best part is he makes money doing what he does. His social circle includes a wide variety of people that include his small-town neighbours, Peter Gabriel, Queen Noor and Rod Stewart. The book includes the birth of Virgin records, Branson’s daredevil ballooning adventures, his legal battle with British Airways, and experiences that I truly wish were personal experiences.
It will leave you hooked all the way until the end. Every guy that reads this will wish that this is the life he could lead – definitely the European dream.