Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin’s greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide.
Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.
Grab a copy now!
For years it’s been frustrating to me that none of Richard Branson’s books were available on audio, so when this one came out I jumped on it.
Okay, this book is not as instructional and detailed as books like Good to Great. However, as wonderful as those other authors are, none of them have founded multi-billion dollar international firms. So what advice is here is coming straight from a source.
I know some are probably scoffing at the idea, sure that this book is ghost written, but I doubt it. Branson is a brand fanatic, who has made himself the living symbol of the brand.
Unlike Trump and others who espouse a cut-throat, zero-sum philosophy, Branson shows that entrepreneurship and conscience are not mutually exclusive. You can be a good person and a good businessman.
So if you want some sound business advice and a solid dose of hope this is the book to read… or listen.